Conversion is 18.4% higher after shoppers use any SPREEAI feature.
DAILY COMMERCE BRIEF · AUGUST 19
What changed.
What to do next.
Your daily read on sales, conversion, returns and the complete Try-On, Fit + Size and Outfit Builder journey—prioritized for your commerce team.
Traffic is up 22%. Success remains healthy, but Android is nearing the 9s threshold.
This path converts 27.6% better than Try-On alone; the full journey builds the largest baskets.
SPREEAI-assisted conversion
29.1%
+18.4% lift vs shoppers without SPREEAI
Healthy · 4.2 pts above partner benchmark↑ 21.6% vs previous 30 days
37,333 attributed purchases↑ $11 after SPREEAI engagement
Includes completed orders only↑ 0.3 with Outfit Builder
1.9 without SPREEAI featuresCOMPLETE PRODUCT MIX · LAST 30 DAYS
One platform. Three ways to build confidence.
Each feature is measured independently and as part of a combined decision journey.
!
ACTIONABLE SIGNAL · LAST 30 DAYS
14.8% of shoppers leave at the body-details step.
Why it matters: this is the largest avoidable drop before Try-On and Fit + Size. Explain why the details improve both results and show a two-step progress indicator. Estimated upside: 3,600–5,100 additional completed journeys per month.
WEEKLY ADOPTION · LAST 4 WEEKS
+22% feature growth.
100,000 combined feature actions reached two weeks ahead of benchmark.
Feature actions Unique visitors
12k8k4k0
So what: demand is scaling faster than forecast. Watch Android render time as traffic grows.
SHOPPER JOURNEY · LAST 30 DAYS
Where shoppers continue—or leave.
Product viewers128,491100%
Opened SPREEAI experience95,08474%−26%
Completed body details80,91163%−14.8%
Completed a SPREEAI feature73,41057%
Added to cart61,31647.7%
Purchased37,33329.1%
ENTRY METHOD
How shoppers begin.
62%Preset
Preset model29,887 try-ons62%
Photo upload18,319 try-ons38%
Photo upload converts 8.2% higher, while preset models get shoppers to a result 34% faster.
MOST TRIED-ON CATEGORIES
What shoppers want to see on themselves.
01Tops18,420
02Dresses14,805
03Bottoms9,681
04Coordinated sets5,300
2.8 garments / session41% multi-category sessions
RETURNING VISITORS
31.2% visit again.
Launch cohort100%52%31%19%
Jul 2026100%57%35%23%
Aug 2026100%61%39%—
First visitWeek 1Month 1Quarter 1
PARTNER READINESS
Turn try-on behavior into business impact.
SPREEAI already measures Try-On, Fit + Size, Outfit Builder and platform health. Connect commerce signals to unlock product-level add-to-cart, conversion, revenue and return insights across every feature path.
Try-On eventsConnected · 2 min agoLive
Fit + Size eventsRecommendations and selections connectedLive
Outfit Builder eventsLooks, additions and removals connectedLive
Garment catalog1,248 SKUs syncedLive
Add-to-cart eventsPartner action required
Purchase & revenuePartner action required
ReturnsOptional signal
Saved-look identityOptional email capture for acquisition and repeat behavior
BUSINESS PROGRESS
What is improving.
Milestones highlight measurable results from the current workspace. They do not represent points, discounts, or cash rewards.
Your visual experience went live.
A shopper acted on Fit + Size.
Outfit Builder created a multi-item basket.
$486K of $500K
INTERACTIVE PREVIEW STATE
Recent portal activity.
Filters, plans, imports, invitations and preferences persist on this device so every workflow can be tested safely with sample data.
COMMERCE & EXPERIENCE ANALYTICS
Measure what sells.
Improve what does not.
Compare shoppers with and without SPREEAI, measure Try-On, Fit + Size and Outfit Builder independently, and act on the largest opportunities.
SPREEAI-engaged vs non-SPREEAI shoppers · 4.2 pts above benchmark
37,333 purchases after any SPREEAI feature
$11 higher after SPREEAI engagement
Try-On + Fit & Size vs no SPREEAI · Lower is better
SPREEAI VS. NO SPREEAI · LAST 30 DAYS
Compare rates on the same starting line.
Each bar is normalized to its own product-view cohort, so a larger audience cannot make the weaker rate look stronger. Counts remain visible for scale.
Used SPREEAINo SPREEAI
Journey stepSPREEAI journeyNo-SPREEAI baselineRelative impact
Product-view cohort128,491 · 100%171,228 · 100%Rate baseline
Opened SPREEAI95,084 · 74.0%Not applicableFeature entry
Added to cart61,316 · 47.7%66,094 · 38.6%+23.7% lift
Purchased37,333 · 29.1%42,121 · 24.6%+18.4% lift
Returned of purchases1,867 · 5.0%2,409 · 5.7%−12.6% rate
RETURN ATTRIBUTION
Separate fit from preference.
Showing returns received within 15 days of purchase. This setting is configurable by brand.
Fit or size38%SPREEAI-attributable
Style preference24%Not SPREEAI-attributable
Quality or damage17%Not SPREEAI-attributable
Other or unknown21%Merchant detail required
Striped silk shirt
See whether VTO changed the outcome for one garment—not just the overall catalog.
Fit-related return rate−16.8%with Try-On + Fit & Size
- Purchased after SPREEAI
- 1,842
- Purchased without SPREEAI
- 2,106
- Try-On + Size conversion
- 14.9%
- No-SPREEAI conversion
- 11.7%
PUBLIC MARKET EVIDENCE
Engagement moves before conversion.
Directional third-party benchmarks—not SPREEAI client results. Use them to size a test, then replace them with the partner’s own cohort data.
PUBLIC AUDIENCE SCENARIO · DIRECTIONAL ONLY
Planning model
Turn visible audience signals into a test range.
Choose a public audience proxy or enter actual monthly product viewers. The model shows 1×, 3× and 7× product-exploration cases without calling the result measured client performance.
Using MAYKA’s public Reel-view proxy as the starting audience.
Social views are not website visitors or unique product viewers. The 3×–7× range comes from third-party VTO case studies and may reflect user selection. Validate causally with a randomized or matched cohort.
ADVANCED ATTRIBUTION
Want returns and revenue by feature—and by combined journey?
SPREEAI already measures Try-On, Fit + Size, Outfit Builder, latency, uptime, coverage and sessions. Share anonymous commerce events to unlock conversion, AOV, units, repeat purchase, revenue and return attribution for every path.
FULL SHOPPER JOURNEY · LAST 30 DAYS29.1%
of product viewers who used at least one SPREEAI feature completed a purchase.
+18.4% lift vs no SPREEAI
Viewed a product128,491100%
Opened a SPREEAI feature95,08474%−26%
Completed body details80,91163%−14.8%
Completed any SPREEAI result73,41057%
Added to cart61,31647.7%
Purchased37,33329.1%
Returned within 30 days1,8675.0%
01Before opening SPREEAIProduct view → feature entry33,407 visitors
02At body detailsOpened feature → details complete14,173 visitors
03After three feature interactionsTry-On, Size or Outfit → cart8,194 visitors
04After a failed resultFailed render or low-confidence size → exit3,118 visitors
Explain the body-details step before asking.
Tell shoppers how the information improves sizing and show two clear steps. Estimated upside: 3,600–5,100 additional successful try-ons per month.
48,206 successful results
42,881 recommendations
21,904 completed looks
FEATURE ADOPTION & OUTCOME
What each product does for the journey.
FeatureCompletionConversionBusiness roleNext action
Virtual Try-On94.7%24.8%Product exploration
Fit + Size92.8%28.7%Purchase confidence
Outfit Builder89.6%30.4%Basket expansion
FEATURE PATH PERFORMANCE · LAST 30 DAYS
Which experience converts best?
Compare single features and combined journeys so your team knows what to merchandise higher.
BEST OPPORTUNITYPlace Fit & Size beside Try-On on high-traffic product pages.
The combined path converts 27.6% better than VTO alone and reduces fit-related returns by 15.2%.
CATEGORY PERFORMANCE · LAST 30 DAYSTops drive volume.
Tops drive volume.
Dresses need attention.
Tops represent 38.2% of try-ons. Dress shoppers are 1.4× more likely to return within 30 days.
38%Tops
RETURNING VISITORS · AUGUST COHORT31.2%
Average gap between visits: 9.4 days
100%First visit
61%Week 1
39%Month 1
23%Quarter 1
minutes
↑ 0.4
minutes
SPREEAI-OWNED SIGNALS · LIVE
99.97%API uptimeWhat the platform can measure without partner commerce data.
Operational health stays visible even before conversion and return events are connected.
SECONDARY MARKETING VALUE · LAST 30 DAYS
Shopping actions that create demand beyond the first visitor.
Commerce KPIs remain primary. These signals capture saved looks, sharing and assisted discovery when partners enable the relevant events.
27% of Outfit Builder sessions
8.8% of completed looks
Shared look → another visitor → cart
Opt-in rate after Save this look
ASSISTED DISCOVERY
One shopper’s fitting room can become another shopper’s entry point.
Track the chain without confusing it with direct conversion: build look → save or share → referred visit → feature engagement → cart → purchase.
Build look21,904→Save or share14,219→Referred visits5,840→Assisted carts1,086
GARMENT INTELLIGENCE
What shoppers try.
What actually sells.
Drill from category to style, compare conversion and drop-off, and decide what to promote, reposition or fix.
ALL CATEGORIES · TOP & BOTTOM 10 STYLES
Merchandising opportunities.
High feature interest + low conversion can signal pricing, product detail, visual quality or size-confidence friction.
ProductCategoryFeature actionsConversionDrop-offAction
Sculpted linen dressSF-1042 · Top performerDresses4,28632.8%12.1%Feature higher
Contour knit topSF-0871 · Top performerTops3,90431.4%13.7%Feature higher
Wide-leg wool trouserSF-1108 · WatchBottoms3,12218.7%29.4%Check sizing
Modular evening setSF-1220 · OpportunitySets2,98821.9%24.2%Add creator support
Draped column dressSF-1191 · Bottom performerDresses2,40414.2%34.8%Audit Try-On
Cashmere shellSF-0838 · Top performerTops2,18830.8%14.3%Add Outfit
Pleated column skirtSF-0964 · Top performerBottoms2,04429.2%15.8%Feature higher
Soft tailoring setSF-1244 · OpportunitySets1,72216.1%31.9%Flexible sizing
Bias satin midiSF-1166 · Bottom performerDresses1,50813.7%36.2%Audit Fit + Size
Sculptural poplin shirtSF-0912 · Top performerTops1,40228.6%16.5%Add creator look
INTEGRATION CENTER
From setup to
signal.
Everything your team needs to launch, monitor and deepen your SPREEAI experience—without waiting on support.
LAUNCH HEALTH92/ 100
Your core experience is healthy. Connect commerce events to unlock full-funnel attribution.
✓
SDK installedWeb · v3.8.2
Complete✓
Garment catalog1,248 SKUs synced
Complete✓
Feature eventsTry-On, Fit + Size and Outfit Builder live
Complete4
Commerce eventsAdd-to-cart, purchase and returns
Build with confidence.
SDK guides, events, schemas and implementation examples for your developers.
Credentials, controlled.
Issue, rotate and restrict keys for every environment.
Know what changed.
Subscribe to garment, render and account events.
Saved integration work.
BILLING & USAGE
Clear usage.
No surprises.
Track plan consumption, forecast your next invoice and manage payment details.
of 100,000 SPREEAI experience credits included
23,060 remaining12 days left
- Try-On
- 48,206
- Fit + Size
- 17,944
- Outfit Builder
- 10,790
Due September 1, 2026
Preview billing controls.
GROWTH OPPORTUNITIES
Business progress
Measurable operating targets from workspace data. These are indicators—not points, discounts, or cash rewards.
MILESTONES
Progress already visible in your data.
95% Try-On success sustained for seven days.
Fit-related returns fell 10% after Size guidance.
1,000 baskets included two or more coordinated pieces.
SPREEAI-assisted conversion improved for four consecutive weeks.
Reach $500K in SPREEAI-influenced GMV.
$486K / $500KMaintain 99.95% API uptime for 90 days.
74 / 90 daysACCOUNT & TEAM
Account and access
Review your profile, password options, teammates, permissions, and invitation history.
MemberRoleLast activeStatusManage
John Imahjohn@studio41.comAdministratorNowActive
Maya Chenmaya@studio41.comAnalyst2 hours agoActive
Alex Morganalex@studio41.comDeveloperYesterdayActive
HELP & SUPPORT
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